Privacy Policy

Last Updated: August 11, 2026

This Privacy Policy describes the types of information that Pre-Paid Legal Services, Inc., d/b/a LegalShield®, together with its subsidiary companies and affiliates may collect, use, maintain, protect, disclose, otherwise process about you as further described below. LegalShield subsidiaries include Pre-Paid Legal Casualty, Inc., Pre-Paid Legal Access, Inc., PPL Legal Care of Canada Corporation, LS, Inc., EAP, Inc., and Stillway, LLC. LegalShield Cares, Inc. is a 501(c) 3 and affiliate of LegalShield. (this Privacy Policy refers to any of these entities as “LegalShield,” “we,” “our,” or “us”). Depending on your state of residency, this Privacy Policy is also supplemented by the information contained in our State-Specific Privacy Addendum, which may apply if you are a resident of one of the states described in that Addendum.

This Privacy Notice applies to all Personal Information that LegalShield collects, uses, and discloses and includes information we collect from you while using legalshield.com, idshield.com, and any other website or mobile application where this Privacy Policy is posted or linked (the “Websites”), as well as other information we might collect or obtain when you use or interact with the services (collectively, the “Services”). This Privacy Policy also describes your choices and legal rights in relation to such information. However, this Privacy Policy does not apply to services provided directly to you by our legal service providers.

When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as “Personal Information.”

By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.

1. PERSONAL INFORMATION WE COLLECT

There are several ways we may obtain Personal Information about you, including through (A) information you provide to us; (B) information we automatically collect; (C) information we receive from third parties; and (D) combining information from different sources. This includes data that identifies you personally whether directly or indirectly.

A. Information You Provide

We collect Personal Information from you as follows:

Personal Information You Provide When You Interact with Us. When you use the Services, we will ask you to provide certain Personal Information to obtain the Services. For example, we ask for Personal Information when you register to create an account, update your Personal Information, sign up for a membership or subscription, use certain features, access, upload or download content, purchase products or services, enter into any of our promotions, fill out a survey, request customer support, or otherwise communicate with us. We also collect Personal Information that you disclose in a public manner on our Services. If you choose to upload or add photos, videos, comments, reviews, or other content to the public areas of our Services, your upload becomes public information. Please exercise caution when disclosing Personal Information in these public areas.

Personal Information You Provide When You Participate in an Online Survey. We may also collect Personal Information you provide us in connection with participating in an online survey. This includes, but is not limited to, information about your experience with our Services, legal needs, lifestyle preferences, health, physical, or behavioral characteristics, or other demographic information.

Personal Information You Provide When You Make a Purchase. If you purchase a product, subscription, or service from us, we or our third-party payment processors collect a payment card number and related financial information (such as CVV, expiration date, and billing address), or other payment method.

Personal Information You Provide about a Third Party. If you provide us with another person’s information (such as name, email, address, or phone number), so that we may recommend or send products or services to such person, or that we facilitate your communication with other people, then we will collect that person’s information.

Personal Information You Provide Through Social Media. If you link a social media account through our Services, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services. This may include, but may not be limited to, name, username, demographic information, updated address or contact information, location, interests, and social media and online activity.

B. Information We Automatically Collect

When you visit and interact with the Services, we or our third-party advertising and analytics partners and service providers may use a variety of technologies, such as cookies, tags, and scripts, to collect certain information regarding your browser and device, as well as information about how you interact with the Services. Collection of this information helps us to understand you better and, in some cases, provides us direction on what products may be of most interest to you. It also helps us analyze the performance of the Services to make improvements, serve targeted advertising, and collect limited demographic information for marketing/advertising purposes.

We (on our own or through our third-party vendors) may use tools and software to monitor and record information (including screenshots and videos) about your interactions with the Websites, including keystrokes, mouse movements, form field entries, and overall engagement with the Services. In addition, we (on our own or through our third-party vendors) may use other tools and software to record, transcribe, or analyze your communications with us when you use our Services, including communications via telephone and/or chatbot. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity, understand how our users use our Services and improve our users’ experience, and for compliance verification purposes. We also use this information for site optimization, fraud/security purposes, and advertising, including to send you reminders about abandoned shopping carts if you fail to complete a purchase on our Websites.

We may use Microsoft Clarity and Microsoft Advertising and other similar tools from other vendors to capture how you use and interact with our Websites through behavioral metrics, heatmaps, and session replay to improve and market the Services. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

By continuing to allow us to use any of the above described technologies, you hereby consent to our recording (including transcribing) of your interactions with our Websites and Services, and our disclosure of such information to our third-party service providers. We contractually require such third-party service providers to keep such information confidential and use it only on our behalf and for the purposes for which we disclose it to them (unless they are otherwise permitted by applicable laws).

The specific types of information that we and our partners and service providers may automatically collect when you visit and interact with the Services include:

• Device and Browser Information. When you access the Services, information about your device and browser may be collected automatically, including your device’s Internet Protocol (“IP”) address and/or other unique identifiers, browser type, device type, internet service provider, and operating system. When you access the Services from a mobile device, your device’s approximate location (derived from your device’s IP address or other signals) may also be collected.
• Usage Information. When you interact with the Services, certain information may be collected, including the date and time of your visit, the pages you view immediately before and after you access the Services, the areas or pages of the Services that you visit, the amount of time you spend viewing or using the Services, recordings of your interactions with the Websites and customer support services (including with the involvement of bots), and other site usage information.
• Geolocation Information. We collect information about the location of your device when you access or use the Services. In addition, if you choose to turn on your Bluetooth, Wi-Fi or other geolocation functionality when you use our mobile applications, we may collect and use your geolocation information.
• Marketing Information. If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to the Services).
• Third-party analytics technologies. We may use third-party analytics and tracking tools to better understand who is using our Services, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content.

Cookies and Other Similar Technologies. “Cookies” are text files that are placed on your browser by the websites that you visit. Cookies are used for various purposes, including to distinguish you from other users, make your site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use and functionality of the Services and related content. They can also enable the delivery of relevant and personalized advertisements to you across the Internet.

Please note that cookies (and other similar technologies) provided by third parties may be placed on the Websites and the providers of these technologies may combine information collected from your interaction(s) with the Services with information they collect from other sources and use the combined information for analytics and/or advertising purposes. To learn more about your choices regarding the automatic collection and use of your information as you browse our Services, please see the Your Privacy Choices and Rights section below.

By continuing to allow cookies and similar technologies (see Your Privacy Choices and Rights Section below), you hereby consent to our recording and disclosure to third-party providers of such cookies or other technologies of your use of the Websites or other communications you may have with our Websites.

C. Information We Receive from Third Parties

We may receive Personal Information from other sources. Our third-party sources may include:

• Our Business Partners, including companies that we work with to provide you with various offers.
• Our Marketing/Advertising and Analytics Partners, including online advertising networks and analytics providers.
• Social Media Platforms (note that the information we receive from such platforms is dependent upon their policies and your settings on the platforms).
• Other Companies that provide Personal Information to supplement what we already know about you, including data brokers.

D. Combination of Information

We may combine Personal Information that we receive from various sources. For example, we may combine Personal Information that we collect from you offline with Personal Information we collect from you through the Services. Similarly, we may combine Personal Information that we receive from third parties with Personal Information we already have about you. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.

2. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We may disclose each category of your Personal Information to the following categories of recipients:

• Our Service Providers. We disclose your Personal Information to our service providers that provide services to us or to whom we outsource certain services, such as website/system/data hosting, transcription, management, support, marketing, and data analysis services (subject to binding contractual obligations and restrictions on the use of the information for any purpose other than carrying out the services that they are performing for us).
• Provider Law Firms. We disclose your Personal Information with your consent or at your direction to provider law firms that are matched with you to provide the Services.
• Our Business Partners. We disclose your Personal Information to other companies with whom we partner to provide services or other offerings to you and carry out other related activities. For example, we may disclose your Personal Information to a third party that co-sponsors a promotion.
• Our Research Partners. We disclose your Personal Information to our research partners, including those that administer surveys or conduct research projects in partnership with us or on our behalf.
• Our Analytics Partners. We may disclose your Personal Information to our partners that assist us in performing analytics and help us measure the effectiveness of the Service’s content and our marketing and advertising efforts.
• Our Marketing and Advertising Partners. We may disclose your Personal Information to third parties for marketing and advertising purposes, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements.
• Competent Governmental, Regulatory, and Public Authorities. We may disclose your Personal Information to government and law enforcement authorities, if necessary or appropriate to comply with legal or regulatory obligations or requests.
• Relevant Third Parties as Part of a Corporate Transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
• Other Third Parties. We will disclose your Personal Information to other third parties at your direction or with your consent. Additionally, we will disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information, or with your consent.

Please note that we do not share certain contact information you may specifically provide to us related to your registering for text messaging from us (i.e., your phone number and opt-in consent) with third-parties other than aggregators and our third-party service providers who provide us with text messaging services.

Please note that we may de-identify or aggregate Personal Information so that it is no longer “Personal Information” and cannot be associated with you. We may use and disclose such aggregated and anonymized information without restriction. We will maintain or use such de-identified information without attempting to re-identify the information.

3. YOUR PRIVACY CHOICES AND RIGHTS

We provide you with the ability to make certain choices about how we use your Personal Information. Additional details are below.

A. Unsubscribing from our Marketing and Promotional Communications

From time to time, we may send you marketing and promotional communications and materials via mail, email, or phone, including special offers from us or our partners. If you no longer wish to receive promotional and marketing emails or texts from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email or text you receive from us. If you no longer wish to receive promotional and marketing letters by mail, you may opt out of such communications at any time by contacting us at [email protected].

B. Privacy Rights and Requests

Depending on your U.S. state of residence, you may have certain rights in relation to your Personal Information. Please see our State-Specific Privacy Addendum, below, for more information about these rights and if they apply to you.

4. EXTERNAL LINKS

The Services may have links to third-party services, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.

5. CHILDREN’S PRIVACY

Our Services are intended for a general audience. We do not direct our Services to children under sixteen (16), nor do we knowingly solicit or collect any Personal Information from children under the age of sixteen (16). If you are a parent or legal guardian and think that your child has given us data, or you have, you can contact us in writing or by email as provided below under the section titled “How to Contact Us.” Please mark your inquiries “Children’s Privacy Information Request.” If we learn that a minor has provided Personal Information through our Services, we will use reasonable efforts to remove such information from our files.

6. INFORMATION SECURITY

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and users of the Services. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

7. REVISIONS TO THIS PRIVACY POLICY

We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) to the Services. Your continued use of the Services following the posting of changes to these terms means you accept these changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.

8. HOW TO CONTACT US

If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at [email protected], by mail to 1 Pre-Paid Way, Ada, OK 74820, or by phone at:

• (800) 654-7757 (US)
• (800) 440-8857 (Canada)
• (866) 274-5790 (TTY)

LEGALSHIELD® STATE-SPECIFIC PRIVACY ADDENDUM

Last Updated: August 11, 2026

1. INTRODUCTION

This State-Specific Privacy Addendum (the “State-Specific Privacy Addendum”) supplements the information contained in the LegalShield Privacy Policy and describes our collection and use of Personal Data (as defined below). This State-Specific Privacy Addendum applies solely to all visitors, users, and others who reside in one of the following states: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia (collectively, the “Applicable States”). If you are not a resident of an Applicable State, this State-Specific Privacy Addendum does not apply to you. We adopt this notice to comply with privacy laws in the Applicable States, including the California Consumer Privacy Act, Colorado Privacy Act, Connecticut Data Privacy Act, Delaware Personal Data Privacy Act, Indiana Consumer Data Protection Act, Iowa Consumer Data Protection Act, Kentucky Consumer Data Protection Act, Maryland Online Data Privacy Act, Minnesota Consumer Data Privacy Act, Montana Consumer Data Privacy Act, Nebraska Data Privacy Act, New Hampshire Privacy Act, New Jersey Data Privacy Act, Oregon Consumer Privacy Act, Tennessee Information Protection Act, Texas Data Privacy Act, Utah Consumer Privacy Act, and the Virgina Consumer Data Protection Act (we refer to these privacy laws as “State Privacy Laws”).

2. SCOPE OF THIS STATE-SPECIFIC PRIVACY ADDENDUM

This State-Specific Privacy Addendum applies to information that we collect on our Websites and when you use our Services that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household (“Personal Data”).

Publicly available information and deidentified information may be excluded under one or more State Privacy Laws. This State-Specific Privacy Addendum may also not apply to certain Personal Data that may be excluded from the scope of applicable State Privacy Laws, like: (a) health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) or clinical trial data; and (b) Personal Data covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Family Education Rights and Privacy Act (FERPA), and the Driver’s Privacy Protection Act of 1994. Please contact us if you have any questions regarding the applicability of these types of information.

This State-Specific Privacy Addendum does not apply to employment-related Personal Data collected from our employees, job applicants, contractors, or similar individuals (“Personnel”) or to Personal Data reflecting a written or verbal business-to-business communication (“B2B Personal Data”). When State Privacy Laws cover these types of information, we have developed specific separate addendums that describe our collection and use of such information. Please contact us for more information about the applicability of these State Privacy Laws and for information on any applicable addendums for this type of information.

3. INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

We collect the following categories of Personal Data about Consumers (in California, this also includes Personal Data collected in the preceding twelve (12) months) when you use our Services. Note that we do not ask you to provide all of these categories or specific pieces of Personal Data when you register to use our Services. However, you may provide some of these categories or specific pieces of Personal Data as part of your requests for Services so we may provide you with identity protection services or so we may properly direct you to one of our law firm partners who may assist you. Providing some of this information is completely optional, but we may not be able to provide some or any of our Services or direct you to the appropriate law firm partners if you refuse to provide it.

LegalShield will not ask to collect additional categories of Personal Data without providing you notice. As further described in To Whom Do We Sell Your Personal Data, we may “sell” (as defined by State Privacy Laws) certain categories of Personal Data for monetary or other valuable consideration.

4. CONSENT REGARDING OUR PROCESSING OF YOUR SENSITIVE PERSONAL DATA

This section only applies to residents of Colorado, Nebraska, Texas, and Virginia.

We will only process your Sensitive Personal Data to provide the Services you request with your explicit, affirmative consent. You may withdraw your consent by contacting us at the contact information below, however we may not be able to provide you with the Services you request if you refuse to provide or otherwise withdraw your consent.

5. SOURCES OF PERSONAL DATA

We collect Personal Data about you from the sources described in our Privacy Policy.

6. PURPOSES FOR OUR COLLECTION OF YOUR PERSONAL DATA

We only use your Personal Data for the purposes described in our Privacy Policy.

We may also use your Personal Data to contact you about our own products and services that may be of interest to you. If you do not want us to use your Personal Data in this way, please check the relevant box located on the form on which we collect your Personal Data if this option is provided to you. If you wish to change your choice, you may do so at any time by logging into the Websites and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by contacting us through the contact information below. For more information, see Choices About How We Use and Disclose Your Information.

LegalShield will not use the Personal Data we collected for materially different, unrelated, or incompatible purposes without providing you notice.

7. THIRD PARTIES TO WHOM DO WE DISCLOSE YOUR PERSONAL DATA FOR BUSINESS PURPOSES

LegalShield may disclose (in California, this also includes Personal Data we may have disclosed in the preceding twelve (12) months) the following categories of Personal Data to the following categories of third parties:

All relevant categories of Personal Data may be disclosed to our law firm partners for them to determine if they can provide you the Services. LegalShield is not a party to any relationship you may form with our law firm partners. Please ask the applicable law firm partner for information on how they collect and process any Personal Data received from us or that you may otherwise provide them.

We may also disclose any or all Personal Data to a potential or actual buyer or other successor of LegalShield in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of LegalShield assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by LegalShield about the users of our Services is among the assets transferred.

8. TO WHOM DO WE SELL OR SHARE YOUR PERSONAL DATA

“Sale” of Your Personal Data for Monetary or Other Valuable Consideration

As noted in our Privacy Policy, we do not sell Personal Data as the term “sell” is commonly understood to require an exchange for money. However, the use of advertising and analytics cookies and other similar technologies on our Website may be considered a “sale” of Personal Data as the term “sale” is broadly defined in some State Privacy Laws to include both monetary and other valuable consideration. Using this broad definition, our “sale” is limited to our use of third-party advertising and analytics cookies and their use in providing cross-context, behavioral, and/or other targeted advertising and their use in understanding how people use and interact with our Website(s). Our “sales” of your Personal Data in this matter is subject to your right to opt-out of those sales (see Your Choices Regarding our “Sale” or “Sharing” of your Personal Data).

Processing of Your Personal Data for Targeted Advertising

LegalShield may process your Personal Data for the purpose of cross-context, behavioral, and/or other targeted advertising, subject to your right to opt-out of that sale (see Your Choices Regarding our “Sale” or “Sharing” of your Personal Data). Our processing for the purpose of cross-context behavioral advertising would be limited to our use of third-party advertising cookies and their use in providing you cross-context behavioral advertising (i.e., advertising on other mediums based on your browsing history and other patterns). When the recipients of your Personal Data disclosed for the purpose of such advertising are also permitted to use your Personal Data to provide advertising to others, we also consider this disclosure as a “sale” for monetary or other valuable consideration under some State Privacy Laws.

LegalShield “sells” for monetary or other valuable consideration, or “shared” for the purpose of cross-context behavioral advertising and, in the preceding twelve (12) months, LegalShield has “sold” for monetary or other valuable consideration, or “shared” for the purpose of cross-context behavioral advertising, the following categories of Personal Data to the following categories of third parties:

Special Notice for Residents of California

Sale or Sharing of Personal Data of Minors Under the Age of 16

Our Services are not meant for children under the age of 16. We do not have any actual knowledge that we “sell” the Personal Data of minors under the age of 16 for monetary or other valuable consideration, and we do not have any actual knowledge that we “share” such Personal Data for cross-context behavioral advertising without affirmative consent as required by the CCPA.

9. AUTOMATED DECISION-MAKING; PROFILING

LegalShield does not use your Personal Data with any automated processing or automated decision-making technology, including to evaluate, analyze, or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements (“profiling”), which may produce a legal effect concerning you or similarly significantly affect you.

10. CONSUMER DATA REQUESTS AND RIGHTS

The State Privacy Laws provide residents of the Applicable States with specific rights regarding their Personal Data. This section describes your rights under applicable law and explains how to exercise those rights. In some Applicable States, you may exercise one or more of these rights yourself or through your Authorized Agent. For more information on how you or your Authorized Agent can exercise these rights, please see Exercising your State Privacy Law Rights.

• Right to Know. You have the right to request that LegalShield confirm that it is processing Personal Data about you, provide a list of specific third parties to whom Personal Data has been disclosed, and, in California, disclose certain information to you about our collection and use of your Personal Data over the past 12 months (a “Right to Know” Consumer Request). In California, this includes: (a) the categories of Personal Data we have collected about you; (b) the categories of sources from which that Personal Data came from; (c) our purposes for collecting this Personal Data; (d) the categories of third parties with whom we have shared your Personal Data; and (e) if we have “sold” or “shared” or disclosed your Personal Data, a list of categories of third parties to whom we “sold” or “shared” your Personal Data, and a separate list of the categories of third parties to whom we disclosed your Personal Data to. You must specifically describe if you are making a Right to Know request or a Data Portability Request. If you would like to make both a Right to Know Consumer Request and a Data Portability Consumer Request, you must make both requests clear in your request. If it is not reasonably clear from your request, we will only process your request as a Right to Know request. You may make a Right to Know or a Data Portability Consumer Request a total of two (2) times within a 12-month period at no charge.
• Access to Specific Pieces of Information (Data Portability). You also have the right to request that LegalShield provide you with a copy of the specific pieces of Personal Data that we have collected about you, including any Personal Data that we have created or otherwise received from a third-party about you (a “Data Portability” Consumer Request). If you make a Data Portability Consumer Request electronically, we will provide you with a copy of your Personal Data in a portable and, to the extent technically feasible, readily reusable format that allows you to transmit the Personal Data to another third-party. You must specifically describe if you are making a Right to Know request or a Data Portability request. If you would like to make both a Right to Know Consumer Request and a Data Portability Consumer Request you must make both requests clear in your request. If it is not reasonably clear from your request, we will only process your request as a Right to Know request. Where permitted by State Privacy Laws, in response to a Data Portability Consumer Request, we will not disclose your social security number, driver’s license number or other government-issued identification number, financial account number, health insurance or medical identification number, or your account password or security question or answers. Where permitted by State Privacy Laws, we will also not provide this information if the disclosure would create a substantial, articulable, and unreasonable risk to your Personal Data, your account with LegalShield, or the security of our systems or networks. Where permitted by State Privacy Laws, we will also not disclose any Personal Data that may be subject to another exception under the applicable State Privacy Laws. Where required under State Privacy Laws, if we are unable to disclose certain pieces of your Personal Data, we will describe generally the types of personal Data that we were unable to disclose and provide you a description of the reason we are unable to disclose it. You may make a Right to Know or a Data Portability Consumer Request a total of two (2) times within a 12-month period at no charge.
• Right to Correction. You have the right to request that we correct any incorrect Personal Data about you to ensure that it is complete, accurate, and as current as possible. You may review and correct some Personal Data about yourself by logging into the Websites and visiting your “My Account” or “Profile” page and, if you are a user of our identity monitoring services, your “My Information” page. You may also request that we correct the Personal Data we have about you as described below. In some cases, we may require you to provide reasonable documentation to show that the Personal Data we have about you is incorrect and what the correct Personal Data may be. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect or if the Personal Data is subject to another exception under the applicable State Privacy Laws.
• Right to Deletion. You have the right to request that LegalShield delete any of your Personal Data that we collected from or about you and retained, subject to certain exceptions (Note: In California, Iowa, and Utah, this is limited to information that we have collected from you). Once we receive and confirm your Consumer Request (see Exercising Your State Privacy Law Rights), we will delete (and direct our service providers to delete) your Personal Data from our records, unless an exception applies pursuant to the applicable State Privacy Laws. Some exceptions to your right to delete may include, but are not limited to, if we are required to retain your Personal Data to complete the transaction or provide you the goods and services for which we collected the Personal Data or otherwise perform under our contract with you, to detect security incidents or protect against other malicious activities, and to comply with legal obligations. We may also retain your Personal Data for other internal and lawful uses that are compatible with the context in which we collected it.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of your state privacy rights. Unless permitted by the applicable state privacy law, we will not do any of the following as a result of you exercising your state privacy rights: (a) deny you goods or services; (b) charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (c) provide you a different level or quality of goods or services. However, we may offer you certain financial incentives permitted by the applicable state privacy law that can result in different prices, rates, quality levels, or selection of goods and services (including the possibility of offering our Services for no fee), if you have exercised your rights to opt-out of certain processes as described above or if the offer is related to your voluntary participation in a bona fide loyalty, rewards, premium features, discounts, or club card program.
• Right to Appeal. If we decline to take action on your Consumer Request, you have the right to appeal our decision in accordance with applicable law and may do so by following the instructions provided in the correspondence we sent to you communicating our decision.

Exercising Your State Privacy Law Rights

To exercise the rights described above, please submit a request (a “Consumer Request”) to us by either:

• Calling us Toll Free at:
  • In the United States: (800) 654-7757
  • In Canada: (800) 440-8857
  • TTY: (866) 274-5790
• Emailing us at: [email protected]

If you fail to make your Consumer Request in accordance with the ways described above, we may either treat your request as if it had been submitted with our methods described above or provide you with information on how to submit the request or remedy any deficiencies with your request.

Only you, or your Authorized Agent that you authorize to act on your behalf (when permitted by State Privacy Laws), may make a Consumer Request related to your Personal Data. To designate an Authorized Agent when permitted by State Privacy Laws, see Authorized Agents below.

All Consumer Requests must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Data or an Authorized Agent of such a person. This may include:
  • Verifying certain pieces of information against information that we already have about you, including asking you one or more questions about your previous engagements with us.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request and confirm which Personal Data relates to you or the individual for whom you are making the request as their Authorized Agent.

Making a Consumer Request does not require you to create an account with us. However, we may require you to use an existing account (if applicable) and we do consider requests made through your password protected account (when this option is made available to you) sufficiently verified when the request relates to Personal Data associated with that specific account.

We will only use Personal Data provided in a Consumer Request to verify the requestor’s identity or authority to make the request.

For instructions on exercising sale opt-out rights, see Your Choices Regarding our “Sale” of Your Personal Data.

Authorized Agents

When permitted by State Privacy Laws, you may authorize your agent to exercise some or all of your rights under the applicable State Privacy Laws on your behalf by providing them with written authorization or with power of attorney to exercise your rights in accordance with applicable laws, or through other technology that we may provide for this purpose (an “Authorized Agent”). We may request that your Authorized Agent submit proof of identity and that they have been authorized exercise your rights on your behalf. We may deny a request from your Authorized Agent to exercise your rights on your behalf if they fail to submit adequate proof of identity or adequate proof that they have the authority to exercise your rights.

Response Timing and Format

We will generally process these requests within forty-five (45) calendar days of its receipt. If we require more time (up to an additional 45 calendar days), we will inform you of the reason and extension period in writing. When required under State Privacy Laws, we may also provide you an acknowledgement of your Consumer Request in the timeframe required by such State Privacy Laws.

We will deliver our written response by mail or electronically, at your option.

In response to a Right to Know or Access, or Data Portability Consumer Request, we will provide you with all relevant information we have collected or maintained about you, unless an exception applies. The response we provide will also explain the reasons we cannot comply with a Consumer Request, if applicable. For Data Portability Consumer Request, we will select a format to provide your Personal Data that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your Consumer Request unless, when permitted by State Privacy Laws, it is excessive, repetitive, or manifestly unfounded (and under some State Privacy Laws, abusive or fraudulent). Under some State Privacy Laws, we reserve the right to consider more than two (2) total Right to Know or Data Portability Consumer Requests (or combination of the two) in a twelve (12) month period to be repetitive and/or excessive and require a fee. If we determine that your Consumer Request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

11. YOUR CHOICES REGARDING OUR “SALE” OF PERSONAL DATA FOR MONETARY OR OTHER VALUABLE CONSIDERATION AND/OR PROCESSING OF YOUR PERSONAL DATA FOR CROSS-CONTEXT BEHAVIORAL ADVERTISING

Our Services are not meant for children, as defined under the applicable State Privacy Law (under 13 in Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Virginia; under 16 in California; under 18 in Colorado).

“Sale” of Your Personal Data

If you are not considered a child under the applicable State Privacy Laws, you have the right to direct us to not sell your Personal Data for monetary or other valuable consideration at any time (the “right to opt-out”). In California, we do not sell the Personal Data of Consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”). Consumers who opt-in to Personal Data sales (or fail to opt-out) may opt-out of future “selling” of their Personal Data at any time as described below.

Processing of Your Personal Data for Cross-Context Behavioral Advertising

If you are not considered a child under the applicable State Privacy Laws, you have the right to direct us to not “share” your Personal Data for the purposes of cross-context behavioral advertising, which is showing advertising based on your Personal Data obtained from your activities over time and across non-affiliated websites or online applications (the “right to opt-out”).

How You May Opt-Out of Our Sale of Your Personal Data

To exercise the right to opt-out of the “sale” of your Personal Data for monetary or other valuable consideration and of disclosure (and in some Applicable States, processing) of your Personal Data for the purposes of cross-context behavioral advertising, you (or your Authorized Agent) may adjust your cookie preferences: (1) by configuring your browser to send us a privacy signal as described in more detail below, (2) by setting your browser to refuse all or some browser cookies, or (3) to alert you when cookies are being sent. Depending on your state of residence, you may also adjust your cookie preferences at any time when presented with our cookie consent banner upon your first visit to our Websites, or by clicking the “Privacy Settings” link, or, if you are a resident of California, the “Do Not Sell or Share My Personal Information” link, at the bottom of the Websites’ homepages (“Privacy Settings”). However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Websites or other websites. You can find more information about cookies at www.allaboutcookies.org.

You may change your mind and opt back into the “sale” and “sharing” of Personal Data at any time by adjusting your cookie preferences, setting your browser to permit all or some browser cookies, or adjusting your cookie consent settings via your Privacy Settings, as described above.

You do not need to create an account with us to exercise your opt-out rights. You may be required to provide us with additional contact information so that we may verify your request to opt-in to the sale of your Personal Data. We will only use Personal Data provided in an opt-out request to review and comply with the request.

Special Notices for Residents of California

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize our “sale” and “sharing” of your Personal Data.

If you (or your Authorized Agent) submit a request to opt-in to our “sale” or “sharing” of your Personal Data, we will use a two-step process in order to confirm that you want to opt-in for such “sale” or “sharing” of your Personal Data. This process may include verifying your request through your email address on record or requiring that you confirm your choice if you make it on the Websites. By making a Consumer Request, you consent to us contacting you in one or more of these ways.

Browser Privacy Control Signals

Depending on your state of residence, you may also exercise your right to opt-out of the “sale” of your Personal Data for monetary or other valuable consideration and the processing of your Personal Data for the purposes of cross-context behavioral advertising by setting the privacy control signal on your browser, if your browser supports it. We currently recognize and support the following privacy signals sent by browsers:

• Global privacy control (for more information on how to configure your browser to send this signal, please see globalprivacycontrol.org).

When we receive one of these privacy control signals, we will opt you out of any further “sale” of your Personal Data or use of your Personal Data for cross-context behavioral advertising when you interact with our Websites through that browser and on that device. We are currently unable to propagate your choice to opt-out to your account, and you must configure your browser or device to send this opt-out signal on each device you use to access our Websites. In the event you have affirmatively opted-in to our “sale” of your Personal Data and/or processing of your Personal Data for the purpose of cross-context behavioral advertising as described above and we subsequently receive a privacy control signal from your browser, you will be opted-out of any further such “sales” or processing until we receive your affirmative opt-in.

12. NOTICE OF FINANCIAL INCENTIVE

We may offer financial incentives to promote our products and services. These financial incentives may include:

• Discounts, coupons, and special offers when you sign up for our email list, participate in a marketing promotion or sweepstakes, or create an account.
• Points programs, where you earn points for certain purchases that can be redeemed for discounts or coupons.

Sometimes we may ask you to provide Personal Data in connection with these promotions, including, but not limited to, first and last name and email address. Participation in any financial incentive is optional. You may withdraw from the program at any time by emailing [email protected]. To stop receiving our coupons or discounts in your email, you may unsubscribe from our emails by clicking the “unsubscribe” button at the bottom of any such email.

The value of any financial incentive we offer is reasonably related to the value of any Personal Data you provide to us. We estimate the value of your Personal Data by considering, without limitation, the expenses we incur from collecting your Personal Data and/or providing the financial incentive to you, the revenue generated by your use of the financial incentive, and any improvements we can make to our products and services based on aggregating information obtained through the financial incentive program.

Please note that we may provide additional terms that apply to a particular financial incentive. If applicable, those terms will be presented to you at sign up.

13. PERSONAL DATA RETENTION PERIODS

LegalShield will retain your Personal Data for the entire time that you keep any of your subscriptions active. After this period, we generally may retain your Personal Data until you request that we delete it. However, we may retain any or all categories of Personal Data when your information is subject to one of the following exceptions:

• when stored in our backup and disaster recovery systems. Your Personal Data will be deleted when the backup media your Personal Data is stored on expires or when our disaster recovery systems are updated;
• when necessary for us to exercise or defend legal claims;
• when necessary to comply with a legal obligation;
• when stored in the same document or record with other Personal Data. Your Personal Data will be deleted upon the expiration of the last exception that applies to such document or record; or
• when necessary to help ensure the security and integrity of our Website and IT systems.

Your Personal Data will be deleted after you request deletion when we no longer require your Personal Data for any of the above purposes.

14. CHANGES TO THIS STATE-SPECIFIC PRIVACY ADDENDUM

LegalShield reserves the right to amend this State-Specific Privacy Addendum at our discretion and at any time. When we make changes to this State-Specific Privacy Addendum, we will post the updated addendum on the Website and update the addendum’s last updated date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

15. CONTACT INFORMATION

If you have any questions or comments about this State-Specific Privacy Addendum, the ways in which LegalShield collects and uses your information described above and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under applicable state law, please do not hesitate to contact us at:

Phone:

• In the United States: (800) 654-7757
• In Canada: (800) 440-8857
• TTY: (866) 274-5790

Email: [email protected]

Postal Address: LegalShield
1 Pre-Paid Way
ADA, OK 74820